Knowledge vine inspires new Law Commission logo

Publication Date 
01 February 2018

Law Commission LogoThe Law Commission is slowly integrating a new logo and design style into its work. The logo is inspired by the Commission’s Māori name, Te Aka Matua o te Ture. In Māori mythology Te Aka Matua refers to the parent vine that Tāwhaki used to climb up to the heavens to seek knowledge.

At the foot of the ascent he and his brother, Karihi, find their grandmother, Whaitiri, who guards the vines that form the pathway into the sky. Karihi tries to climb the vines first, but makes the error of climbing up the aka taepa, or hanging vine. He is blown violently around by the winds of heaven, and falls to his death.

Following Whaitiri’s advice Tāwhaki climbs the aka matua, or the parent vine and reaches the heavens and receives the three baskets of knowledge.

The vine's direct link to knowledge is what lies at the core of the Law Commission's values, with the strength and reliability of Te Aka Matua represented by the boldness of the brand.

Justice Joe Williams, who chairs the Law Commission’s Māori Liaison Committee described the Law Commission as “Careful, deliberate, grounded. Yet willing to take great risk in order to achieve great good.”

The Commission will integrate the new design into its work slowly as it replaces old branded material.

The design agency Gusto worked closely with the Commission to create the new logo and design guidelines.

Look out for our Evidence Issues Paper in March, which will be the first major publication to feature the new design.